(Nov 21-23, 2008 Beijing’s China World Exhibition hall) Booth No. A11
BOUCHERON
THE JEWELER OF SENSUAL DESIRE, CELEBRATES ITS 150THANNIVERSARY
In the rarefied world of French High Jewelry the House of Boucheron is legendary for its excellence. A French family dynasty founded by Frederic Boucheron in 1858, it has ceaselessly seduced the most discerning, drawing them in with the world’s most beautiful and precious creations. Four generations of the Boucheron family helped the brand become a worldwide leader in the High Jewelry market, expanding the brand to the four corners of the globe.
Boucheron has opened its first boutique in Bund 18, and second shop in Plaza 66. In order to celebrate 150th anniversary, the jeweler has decided to create a new High Jewelry collection entitled “Enchanting Boucheron”, bringing together 150 years of history, savoir-faire and daring.
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